AI SEO audit tools compared: TurboAudit, Crawlly, Surva and Blanc

All four tools check whether AI search engines can reach and understand your pages. They split on what comes next. TurboAudit, Crawlly and Surva also track how AI engines mention your brand over time, which Blanc does not. Blanc focuses on the fixes themselves, including a ChatGPT Ads landing page check none of the others list, and it is the only one with a free audit that needs no sign-up.

Details below come from each company’s own website, checked on November 1, 2026. Prices change, so confirm on their sites before buying.

At a glance

TurboAudit

TurboAudit scores a page against more than 250 signals in seven dimensions: technical access, schema, E-E-A-T, content, AI citeability, intent and risk. It also monitors AI citations daily and produces weekly content briefs. It is the broadest of the four on page scoring and the closest to an all-in-one platform.

Best for: teams that want auditing and citation monitoring in one place. More in our TurboAudit alternative page.

Crawlly

Crawlly combines technical SEO with AEO, GEO and prompt-based visibility testing. Issues come ranked as P1, P2 and P3 with next steps for developers, marketers and copywriters, and it compares audit runs to show progress. It has the lowest entry price of the tracking tools.

Best for: small SEO teams that want site audits and prompt testing on a budget.

Surva

Surva tracks whether ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews name and cite your brand, audits your site for AI crawlers, and writes articles to close the gaps. It also pitches agencies on reselling AI visibility as a white-label service under their own brand.

Best for: brands and agencies that want tracking, content production and reporting in one subscription. More in our Surva alternative page.

Blanc

Blanc audits one page at a time and gives ranked fixes, each with the rule or line it came from. Paid plans write the JSON-LD and llms.txt using only facts found on your page, and list missing facts separately so no placeholder values reach your site. It weights the practical facts people ask AI about, such as hours, prices, payment methods and amenities, and it has a separate ChatGPT Ads readiness check that marks each finding Confirmed or Possible.

Best for: owners, freelancers and agencies who want to find and fix on-site problems, and advertisers preparing ChatGPT ad landing pages.

Where it falls short: no citation or prompt tracking, no site-wide crawl, and no content writing. Scheduled monitoring is in development and not available yet.

How to choose

1. If you need to know whether AI engines mention you, choose a tracking tool: TurboAudit, Crawlly or Surva.
2. If you need to fix what stops AI engines reading a page, any of the four will find the common problems. Blanc is free to try and writes the code from your own page.
3. If you run ChatGPT ads, check your landing pages for OAI-AdsBot access before submitting. See our comparison of ChatGPT Ads checkers.
4. If you are an agency, compare the reporting: Surva sells a full white-label service, while Blanc gives you branded audit reports at a lower price.

None of these tools can guarantee AI citations. They show what is in your control on your own site.

TurboAudit, Crawlly and Surva are trademarks of their owners. We are not affiliated with any of them. If a detail here is out of date, tell us and we will correct it.